top of page
Taanga Studios
LINKEDIN CAMPAIGN
Taanga Studios is a startup based out of India that focuses on creating high-fidelity virtual reality (VR) services in the fields of training, simulation, visualization and entertainment.
'Define your reality' campaign was their flagship digital marketing initiative on LinkedIn.
SUMMARY
The Challenge
Taanga Studios wanted to make a bang with their entry on LinkedIn. In their first digital initiative, they only wanted to pique the interest of their audience, keep them guessing what their service-line was about, without giving much away. They wanted to be perceived as a fun, easy and exciting brand contrary to a serious and no-nonsense image that most technology companies choose to project.
Scope
Branding, Art Direction, Digital Marketing
Role
Graphic Designer
Duration
2 weeks
Tools
Adobe Photoshop, Adobe Illustrator,
Cinema 4D
PROCESS
This project allowed me to play around more with the visual identity of the brand compared to the branding and website projects. I let myself be inspired by contemporary design trends and styles for a while before deciding on minimal yet bold posters with single object and colour focus.
MOODBOARD
After discussions within the team, we finalized the objects to be the focus of each service line (visualization, simulation and training). I developed images of these assets created for previous VR projects and went on to make posters out of them. To convey the virtual reality aspect, I gave each of these posters a VR headset shaped frame to cast a spotlight on each object. I used bright colors mostly to bring in the fun vibe.
FINAL POSTERS
The Impact
This project allowed me to play around more with the visual identity of the brand as opposed to the branding and website projects. I let myself be inspired by contemporary design trends and styles for a while before deciding on minimal yet bold posters with single object and colour focus.
bottom of page